Google Ads & PMax Blueprint - Won Ads Academy Pathways

Search Query Architecture & Brand Defense

Avoid wasting budget on low-intent search terms. Learn how to map match types correctly, build negative keyword lists, manage brand-defense strategies, and write high-CTR responsive ads.

Optimizing Google Merchant Center product attributes.
Excluding junk search terms using shared negative keyword libraries.
Analyzing bid adjustments on high-performing location segments.

Performance Max & Smart Bidding Mastery

Performance Max campaigns (PMax) are powerful but lack visibility. Discover how to isolate asset groups, build custom audience signals, exclude brand search terms inside PMax, and optimize budget shifts based on product performance.

YouTube & Discovery Ad Placements

YouTube Shorts and Discovery ad placements can drive scale. Learn how to hook attention quickly using video formats, configure target CPA bids for video campaigns, and trace cross-network conversions.

Academy Details

6-Week Duration Weekly live sessions and step-by-step documentation guides.

Suraj Jaiswal Led Structured by Suraj Jaiswal based on ₹10Cr+ in Google search spend.

Downloadable Resources Includes Negative Keyword Lists, merchant feed templates, and custom scripts.

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