How we scaled a premium clothing label from ₹1.5L/month to over ₹10L/month in recurring monthly revenue with a 4.2x ROAS profile.
Scale Your D2C BrandThe brand was suffering from high customer acquisition costs (CAC) due to narrow demographic targeting filters and ad fatigue on Facebook reels. Conversion rates on their custom Shopify store were averaging sub-1.2%, limiting profit margins.
We deployed a three-pronged scaling framework: 1. **Broad Advantage+ targeting**: Fed the algorithm broad parameters, allowing the pixel to optimize placement based on organic user actions. 2. **Creative testing sprints**: Published 3 distinct Hook formats weekly, replacing low-performing assets to sustain dynamic CTR scores. 3. **Speed Optimization**: Reconstructed checkout pages to achieve a sub-1.2 second loading benchmark, increasing mobile conversion rates by 42%.
Within 90 days, overall monthly revenue scaled to ₹10L/month while maintaining a stable 4.2x ROAS profile. Checkout abandonment rate dropped by 30%, establishing a solid, profitable acquisition machine.
