Won Ads · Chandigarh
Understand the scope before comparing the price
Won Ads lists starting estimates for individual services and packages. Your proposal confirms deliverables, exclusions, timing and the final fee.
Read an estimate correctly
| Cost component | What to clarify |
|---|---|
| Management or project fee | Which services, deliverables, revisions and reporting are included? |
| Advertising spend | Media spend is separate from management unless the proposal explicitly says otherwise. |
| Production | Are shoots, editing, copy and creative variations included? |
| Software and hosting | Who pays platform, domain, hosting and integration charges? |
| Changes and taxes | Ask for applicable taxes, change-request pricing and payment milestones. |
Compare the relevant service
What makes a quote change?
The number of channels, website size, content requirements, tracking condition, approval process and integration complexity all affect effort. A lower fee can cover a narrower scope; compare responsibilities and outputs, not just the headline price.
Bring these details to the discussion
- Business goal and customer profile.
- Current website and relevant account links.
- Locations served and inquiry-handling capacity.
- Budget, preferred timeline and required deliverables.
Get a scoped proposal
A proposal should identify the work, dependencies, exclusions, account ownership, communication and acceptance criteria. No search position or fixed commercial result is guaranteed.