WON ADSWon Ads · Business guide
Diagnose poor leads before increasing the budget
Low-quality inquiries can come from mismatched search intent, geographic targeting, unclear offers, weak qualification or measurement errors. Review the whole journey before blaming one setting.
Start with a lead-quality worksheet
| Field | What to record |
|---|---|
| Inquiry ID | A reference that links the inquiry to the sales record. |
| Service and location fit | Can the business actually fulfil the request? |
| Qualification outcome | Suitable, unsuitable, duplicate, spam or still unknown. |
| Reason | Specific reason such as outside area or wrong service. |
| Sales stage | Contacted, meeting, proposal, won or lost. |
Check the search-to-page match
Compare actual search terms with the service on the landing page. An informational question and a request for a provider can express different needs. Review exclusions carefully so you do not block relevant demand.
Read the offer like a customer
If an ad suggests a free service but the page sells a paid engagement, the campaign may generate predictable disappointment. Explain who the offer is for, what is included and any meaningful constraints before the form.
Check how conversions are counted
A contact click is not an accepted submission. A repeated thank-you-page visit should not generate a new lead. Check duplicates and errors before using conversion counts to adjust spend.
Change one identifiable cause
Group unsuitable leads by reason and choose a response: clarify geography, revise the offer, improve qualification or fix tracking. Record the date and compare equivalent periods while accounting for budget and traffic changes.
Discuss the next step
Explore the relevant services: paid advertising google search ads · funnels · analytics